If you build it, they will come.
I had this massive drive to write this blog; the quote is adapted from the 1989 movie Field of Dreams.
Every single industry has changed because of the internet, its power and possibilities are endless. Suddenly you have a worldwide company that can not only reach out to billions, but they can access incredible content on their time rather than yours.
So many times I have been asked how do I advertise? The truth. I hardly ever advertise, business and opportunities feel like they just happen, it's not just luck or magic its more like art, Life sould be your masterpiece, make it astounding.
They will come if you build it, build it big enough, strong enough and make sure you position yourself as a leader in your industry, find out what "making it" means to you.
I look for assets in the business; these are your golden willie wonker bars! These bad boys are what only make you look good but speak louder than words.
What is an asset?
-A photo of you performing in front of a large audience.
-A Guinness World Record.
-Releasing a book, then becoming a recognised author.
-Working with a top recognisable client or corporation.
These are just a few of my ideas of assets, but what are yours?
Your assets are your trough cabinet; they are the one thing that will make you stand out. When you have a client where money isn't an issue, your assets will seal that deal where no one else can.
However, the build it and they will come is not a one time action, it's an ongoing thing, but build it, don't just sit there, take massive action, now.
January 9, 2018